GOOD MIC SOUND = GOOD BUSINESS

It’s probably because we started out doing audio production, but all of us at Kemite believe the right mic is everything to a commercial. You can have great visuals, but when the sound is off, the viewer turns off. Most people are multi-taskers. They’re checking their Instagram or Snapchat account with their phones, completing a project with their tablet or laptop AND watching TV at the same time. Well, I should really say they’re LISTENING to TV with all that going on.

So imagine while their doing these things and they hear crappy sound during a commercial or show. Guess what that does? It’s stops that person from doing anything but trying to get rid of that horrible sound. The anger the listener feels won’t be directed towards the company that created that crappy sound, it will be directed towards YOUR business! That’s exactly why a good microphone and correct placement is essential to any production.

We have spent lots of money of getting workhorse microphones, the type of unit you can set it and forget it. No worries that when you listen back, you’ll get that sick feeling in the pit of your stomach, knowing you lost a good session. No microphone that is so temperamental that just to get a good sound, you have to make the environment work for the mic instead of the other way around. For many years it was understood that the better the mic, the more you had to pay….until now.

Our go to mic has now become the Rode VideoMic Pro. For business videos it’s simply a versatile and effective mic. We’ve used it as a shotgun, boom mic, on camera and believe or not, sometimes interview mic. The clarity and lack of noise is stunning for a mic in it’s price range. So what does that mean to you Mr. & Ms. Business owner? It means people will hear your message loud and clear and focus on your MESSAGE, not the sound.

We’re always on the lookout for new, cost effective and better audio tools, but this one looks like it will be here to stay!